Privacy Policy
Last updated: September 2026
This Privacy Policy explains how Ask Destinations collects, uses, stores and protects personal information across our destination websites, partner services and AI-powered visitor experiences.
We aim to keep this policy clear, practical and easy to understand.
1. Who we are
Ask Destinations (“we”, “us”, “our”) provides AI-powered destination websites, visitor information platforms, business partner listings and virtual assistant services designed to help people discover places, experiences, local businesses and useful destination information.
This Privacy Policy applies across Ask Destinations websites and related services, including services used by:
- visitors and users of our websites and AI assistants
- business partners listed on our platforms
- destination organisations and related stakeholders we work with
2. Our privacy commitment
We are committed to handling personal information in a transparent, fair and responsible way. Where the Privacy Act 1988 (Cth) and the Australian Privacy Principles apply to our activities, we aim to handle personal information consistently with those requirements.
3. What personal information we collect
We only collect personal information that is reasonably needed for our services and operations.
From visitors and users, this may include:
- name
- email address
- phone number, if submitted by you
- messages, enquiries or chat content you send to us or through our AI assistant
- general location information, if you provide it or if it is inferred from your use of the service
- technical and usage information such as browser type, device type, pages visited and interactions on our website
From business partners, this may include:
- business name
- contact person name
- business email address and phone number
- business address and website
- descriptions, images, pricing, offers, trading hours and other listing details
- billing or service information where relevant
From destination organisations and stakeholders, this may include:
- organisation and contact details
- destination content, operational details and project information
- communications relating to setup, support, partnerships and service delivery
4. How we collect personal information
We may collect personal information when:
- you fill in a form on one of our websites
- you contact us by email, phone or another direct channel
- you interact with an Ask Destinations AI assistant or chatbot
- a partner submits or updates business listing details
- you subscribe to updates or marketing communications
- you browse our website and cookies or analytics tools collect usage data
5. Why we collect and use personal information
We may collect, hold, use and disclose personal information to:
- provide and operate our websites, listings and AI assistant services
- respond to questions, enquiries and support requests
- manage partner relationships and destination platform operations
- display and maintain accurate destination and business information
- improve website functionality, usability and service quality
- send service updates, important notices or marketing communications where permitted
- protect our systems, investigate misuse and maintain platform security
- meet legal, regulatory and administrative obligations
6. Direct marketing
We may send marketing or promotional communications where permitted by law. You can opt out of marketing emails at any time by using the unsubscribe link in the message or by contacting us directly.
7. AI and automated responses
Ask Destinations uses AI-powered tools and virtual assistants to help answer questions and guide users.
While we work to make our AI responses useful and relevant, they may not always be complete, current or correct. Users should confirm important details directly with the relevant business, operator or destination provider, especially where pricing, availability, safety, suitability or opening hours are involved.
We may review AI interactions to improve service quality, safety, accuracy and system performance.
8. Cookies, analytics and website usage data
We may use cookies, analytics tools and similar technologies to understand how people use our websites, improve performance, remember preferences and support security and diagnostics.
These tools may include:
- Google Analytics (for website usage insights and performance tracking)
- Pinball (for funnel tracking, user flows and conversion optimisation)
- Kit (for email marketing and communication management)
These tools may collect information such as pages visited, time on site, interactions, device type and general location data.
You can usually manage cookies through your browser settings. Disabling some cookies may affect how parts of the site work.
9. Disclosure of personal information
We may disclose personal information to:
- technology providers, hosting providers and software platforms that help us operate the service
- analytics, communications, automation or AI service providers
- professional advisers such as legal, accounting or compliance advisers
- law enforcement, regulators, courts or government agencies where required or authorised by law
- another business entity in connection with a business restructure, acquisition or sale, where allowed by law
This may include trusted third-party platforms such as:
- Google Analytics (analytics and performance tracking)
- Stripe (payments and billing processing)
- Kit (email marketing and communications)
- Google Forms and Google Docs (data collection and storage)
- Pinball (funnel and data flow management)
- AI Convo (AI assistant and automation services)
We do not sell personal information to third parties.
10. Overseas disclosure
Some of our technology providers or service partners may store or process information outside Australia. This may include providers such as Google, Stripe and other cloud-based platforms used to deliver our services.
Where this occurs, we take reasonable steps to work with reputable providers and to ensure personal information is handled in a way that is consistent with Australian privacy requirements.
11. Data security
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
These steps may include:
- secure hosting and reputable technology providers
- restricted access to systems and administrative tools
- password protection and other access controls
- monitoring, updates and practical security measures appropriate to the service
No website, platform or transmission method is completely secure, so we cannot guarantee absolute security.
12. Access and correction
You may request access to personal information we hold about you, and you may ask us to correct information that is inaccurate, incomplete or out of date.
To make a request, please contact us using the details below. We may need to verify your identity before actioning the request.
13. Anonymity and optional information
Where practical, you may choose not to identify yourself or to use a pseudonym when making a general enquiry. However, in some cases we may need certain information in order to respond to you, provide a service, manage a partner relationship or deal with a request properly.
14. Partner data and content responsibilities
Business partners are responsible for making sure the information they provide to us is accurate, current and lawful to use, including business descriptions, images, pricing, offers and contact details.
We may edit, suspend or remove listings or content that appears inaccurate, misleading, outdated, inappropriate or potentially unlawful.
15. Retention of information
We keep personal information only for as long as it is reasonably needed for our business purposes, service delivery, record keeping, legal obligations, dispute resolution and platform improvement.
When information is no longer reasonably needed, we will take reasonable steps to destroy it or de-identify it where appropriate.
16. AI training and anonymised data use
We may use de-identified or anonymised interaction data, usage patterns and service insights to help improve our AI assistants, platform quality, answer accuracy, workflow design and overall user experience.
Where we use data for these improvement purposes, we aim to remove or minimise personal identifiers so the data does not reasonably identify an individual.
17. Third-party websites and links
Our websites and AI assistants may link to partner websites, booking platforms, social media pages or other third-party services. We are not responsible for the privacy practices, security or content of those external services.
We encourage you to read the privacy policies of any third-party website you visit.
18. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal obligations or business practices.
The latest version will always be published on our website with the updated date shown at the top of the page.
19. Contact us
If you have a privacy question, access request, correction request or complaint, please contact us:
20. Privacy complaints
If you believe your privacy has been affected, please contact us first so we can investigate and try to resolve the issue.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).